Pantone's Color of the Year

Tired of slushy, gray winter days? Pantone has a solution for you:

This is bright and vibrant pink is Pantone's new color of the year for 2011. They are recommending it for use in fashion, home decor, and in your wallet. A Pantone Visa Card is available in the color of the year:

Also available for download on the Pantone website are sample color palettes which use honeysuckle with coordinating colors. There's no end to the bubblegum pink possibilities!

“In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues,” explains Leatrice Eiseman, executive director of the Pantone Color Institute®. “Honeysuckle derives its positive qualities from a powerful bond to its mother color red, the most physical, viscerally alive hue in the spectrum.” For Pantone's press release on its color of the year, click here.

Can't get enough of Pantone's colors? Well, on your next jaunt to Belgium be sure to stop by the Pantone Hotel.

The "hotel of colors" uses color in its room design to evoke certain emotions like "vibrant," "cheerful," or "daring." Plus, a color consultant is available to help you choose the best color for your brand. And don't forget while you are there to stop by the Pantone Lounge, where you can choose between drinks named Pink Champagne PANTONE 12-1107, Lemon Drop PANTONE 12-0736 or Daiquiri Green 12-0435.

Not sure that pink is your thing, and you don't have a trip planned to Belgium anytime soon? That's okay, you can still request any Pantone color with your print order at Lorraine Press. We custom mix each color on-site in our ink lab with specific quality controls in place. Whether bubblegum pink or any other color, we'll make sure you are happy with how your color of the day turns out.