Economical fonts

Searching for a way to cut costs next year? How about switching the default font for your company? By choosing an "economical" font, a company could end up saving money on the amount of ink or toner used by business printing needs or by those business associates who just have to print out their emails.

Which fonts are economical? Glad you asked.

Printer.com has compared fonts with ink or toner use. By switching only the font, Printer.com asserts you could save money. The standard font measured against was the ubiquitous Arial, and it was compared to nine other fonts. Century Gothic came in as the winner with a 31% savings of ink. Here is Printer.com's results chart:

The private cost is based on 25 printed pages a week, and business cost is based on 250 printed pages per week on specific printers. For more information on the study, go to Printer.com's blog post.

For a more visual approach on how much ink a font uses, check out Matthew Robinson's Measuring Type project. Here are the results of his measurements with Garamond using the least amount of ink:

The University of Wisconsin-Green Bay switched its default email font from Arial to Century Gothic as part of their plan to go "green." According to the university spokesperson, ink accounts for about 60% of the cost of a printed page, and the university can accumulate savings each time an email is printed. News story source

However, if Century Gothic doesn't appeal to your aesthetic sensibilities, another approach is available. Ecofont has created software that can put holes in any font's letters at 11 point or below. By doing this, less ink is used when printing. Ecofont claims a 25% savings overall, no matter what font you choose. There is even a free sample font, Eco Vera Sans. (Click here for the free download of the sample Ecofont.) Here is an 11 point sample scanned in and enlarged to show texture:

Whichever fonts you end up using in your project, just remember to include them with your file or embed them in your pdf when submitting the project to a print shop! Doing these two things correctly will definitely help save money and time.