Thursday, October 28, 2010

Oooh, Shiny! And Writeable, Too!

Lorraine Press is pleased to announce a new glossy coating we've developed in partnership with our trusted manufacturer of coatings.

A customer came to us with a pressing need. They wanted a glossy finish on their products, but they also needed to be able to write on it later or even send it through a water-based ink jet printer to add type or a barcode. Normal glossy coatings don't accept ink. The ink on top of the regular glossy coating smears and spreads, never drying, making the ink unreadable and the product unusable.

We turned to our partner in coatings for help. After a few trials and tests, we had a winner. They had developed a coating just as glossy that also fulfilled our customer's desires. This glossy coating has been created especially for accepting after-product water-based ink imprinting. This includes mailing machines adding addresses, ink jet printers adding type, or even a person using pencil, pen, or markers on it later.

Before this new and exciting development, if a customer wanted to imprint or address a glossy-coated printed piece, no coating could be put on the area to be imprinted or addressed of the postcard or magazine. So the finished product would be shiny, except for a rectangle left alone for the imprinting. It unappealingly stuck out like a sore thumb. Plus, to avoid coating that area, a dedicated coating blanket would have to be specially cut for that specific job, ratcheting up the cost of producing the job.

However, that's all in the past now.

If you have a project that could use a shiny coating and still be writable, let us know, and we can help. If you have any questions, you can contact your LP salesperson, or email your questions to info@lorrainepress.com.

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