Friday, November 12, 2010

Recycling and Paper — Choices Abound

Many of our customers ask us about the percent of recycled fiber in their paper. Paper choices range from 100% recycled post-consumer fiber to 100% virgin fiber. And there are many combinations of recycled and virgin fiber. Some people may think that they are being the most environmentally responsible by choosing the 100% recycled fiber paper all the time, but there's more to environmentally friendly paper than the amount of recycled fiber in it.

First, the American Forest & Paper Association (AF&PA) announced this year that a record-high 63.4 percent of the paper consumed in the U.S. was recovered for recycling in 2009. The number keeps rising, but if everyone demanded 100% recycled paper for all uses, we would run out of recycled fiber very soon. Plus, paper fibers can be reused only 4-6 times before they become too brittle and break down too far to be reusable, compromising the paper's strength and performance. There isn't enough recycled paper to rely on it alone.

Also, the energy used to make recycled paper is less if the paper is "downcycled." That means that high-end or office paper is more easily recycled into newspaper or cardboard. Creating a bright white sheet of paper entirely from recycled fibers uses more energy and far more chemicals and resources than downcycling that same fiber. Because of this, virgin fiber can be more environmentally sensible for bright white high-end paper.

Knowing all this about recycled paper will make your choices easier when you have a print project in mind. In some cases a 100% recycled fiber paper will work great for your project. But keep in mind 100% recycled paper is not as strong, and probably won't last as long as a combination recycled-virgin fiber paper. It also may not fold as well, and those folds won't hold up as long as a folded virgin-fiber sheet would. But Lorraine Press has printed on 100% recycled fiber paper successfully many times, and we can advise you if we think your project would work on 100% recycled fiber paper.

There are many other choices out there that are very environmentally friendly. Some papers combine post-consumer recycled fiber with alternative fibers like bamboo, which is fast growing and very renewable. Other papers are created using 100% renewable energy, such as solar and wind power. And any paper, including 100% virgin fiber paper, certified by a third-party certification process, such as FSC, is being manufactured and distributed in a sustainable way. And if you recycle all your paper after you use it, you know that it will be used again and again.

You don't have to trade off quality to protect the environment. There are many environmentally friendly papers out there, and we at Lorraine Press can help you find the perfect paper to fit your project, your budget, and your conscience.

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