We love projects that allow us to show off a little. Unfortunately, if we do our jobs right, most of the time no one usually notices how skillful we really are.
Recently, Lorraine Press had the opportunity to print a beautiful catalog – well designed and full of colorful photography. Our customer chose an uncoated sheet for the cover, and a coated sheet for the inside text. This is normally not anything special, people choose that combination all the time, right?
But this catalog had an image crossover from the inside front cover to the first page of text. Part of the image would be printing on coated stock, the other part on uncoated stock. Anyone with printing experience right now is thinking, "That's never going to look the same!"
Well, instead of saying, "You really can't do that and expect similar results. You should change your design." to our customer, we said, "We haven't tried this before, let's see what we can do!"
We decided to adjust one side of the photo to match what the other side would look like on press. Our ability to do this depended largely on having calibrated proofs that are printed to look like what comes off our presses. If you choose on an uncoated stock, we have an uncoated paper profile on your proof so you will see what your project will look like on press. If you choose a coated paper, we have a coated profile. If you have a combination of papers, like in this example, your proofs will reflect that as well. We want no surprises for our customers when they come to the press check.
Due to some prepress skills and our excellent pressmen, the catalog printed beautifully. In the finished product, no one is going to ever notice the image transition from uncoated to coated. And that's the way we like it.
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